The hashtag was filled.

As previously reported, MCZ has launched a campaign for SOYJOY.

SOYJOY is a nutritional food manufactured and marketed by Otsuka Pharmaceutical, made from whole soybeans in a baked dough with fruits and nuts.

https://www.otsuka.co.jp/soy/7days-soyjoy2/

In this campaign, a quiz was conducted to guess the type of SOYJOY that MCZ members eat.

The hashtag "Momoclo" was attached to X's comment, which was used as the method of answering the question, so now, when looking at the hashtag "Momoclo," a large number of images of “SOYJOY” are being displayed. (can be seen at the following link)

https://x.com/hashtag/%E3%82%82%E3%82%82%E3%82%AF%E3%83%AD?src=hashtag_click&f=live

While it is understandable that many of the posts are generating a PR effect, it is also a bit troubling because it is difficult to find information about MCZ other than the quiz.