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Peach sake named after AYAKA goes on sale.

Nara-based sake brewer Umenoyado Sake Brewery has announced the launch of a new product called 'Momo Numa (means 'obsessed with peach')', a collaboration with MCZ's AYAKA, starting today.

The campaign overlaps the image of MCZ's AYAKA, who is in charge of the pink color, with that of the pulpy 'Adult Fruit flabor 'Momo (peach)''.

A video of AYAKA visiting the company and tasting the product is available on Youtube. (bottom row)


 



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